David does not engage in propaganda: cultural heritage cannot and must not be subordinated to political and private interests

Following the recent controversy over a political movement’s use of the image of Michelangelo’s David, the Accademia Gallery in Florence and the Bargello Museums clarified some important points concerning the protection of images

In light of the recent use of the image of Michelangelo’s David in political debate, the Accademia Gallery in Florence and the Bargello Museums draws attention to a fundamental principle of Italian law: cultural heritage is preserved as an expression of collective value, deeply connected to the country’s history, identity, and public memory. This concept is enshrined in the Code of Cultural Heritage and Landscape and forms the foundation of the regulations governing the use of images of artistic heritage.

Works of high cultural, historical, and symbolic value—such as the David—ideally belong to the community, and for this very reason, they cannot be used indiscriminately for private interests or partisan purposes, whether economic, commercial, or political. Being part of the common heritage does not equate to unlimited available use.

“Images of works of art,” explains Andreina Contessa, Director General of the Galleria dell’Accademia in Florence and the Bargello Museums, “preserve and convey values that transcend the individual: they tell the story of a community, express its identity, and represent a shared heritage.” Their use out of context or their exploitation—especially for propaganda purposes—risks altering their meaning and compromising the symbolic value they embody. The use of images of cultural heritage for political purposes raises significant issues of incompatibility: it transforms a collective asset into a propaganda tool, distorts its cultural value, and calls into question the principles of neutrality and protection that must guide its management. It is important to reiterate that the absence of a commercial purpose does not automatically legitimise or make such use appropriate. Primary public interests are at stake: the protection of heritage, respect for its meaning, and the safeguarding of its identity-defining and universal function.

In 2023, the Court of Florence recognized, in a decision on the merits, the existence of a genuine “right to the image” of cultural heritage, relating it to its collective identity value and sanctioning the unauthorized use of the image of David. This development confirms that protection is not just formal but produces concrete effects: it reinforces the responsibility of operators, contributes to raising greater awareness, and supports—including economically—the conservation and enhancement of heritage. The protection of images of cultural heritage does not respond to restrictive logic but to a need for collective responsibility. Public heritage is not a repository of symbols that can be freely appropriated: it is a shared asset that demands respect, consistency, and awareness in its use. “Michelangelo’s David,” the director concludes, “is not a logo, nor a tool for political communication: it is a universal symbol, and as such must be preserved.”